Online Identity Management
The internet is a valued platform the world over. Many activities of human beings are being undertaken online in recent times. There are those who use it for advertisement. Building of brands is also happening online. The brand can be your own name that you want to sell to make money or for other reasons. Creating of a brand from your own name starts with creating an online profile.
It is easy to create an online identity. Management of the profile is however not as easy. This is because from most search engines, when your name is searched, everything about you is revealed. Sometimes you want only some parts of your life revealed on search engines. This creates a problem for many people. You want some parts of your identity revealed while others to be hidden. How can you achieve this?
You cannot talk about online identity management without including search engine optimization. With search engines, it is possible to customize what appears after searching. This can enable you to dictate what appears if your name is searched. In the business world, SEO is used to ensure that you get a competitive advantage over your competitors. This is when it comes to selling products online that are also sold by competitors.
A good example of situations that can arise when online identity management is not well handled is the case of Michael Bullard Jr. He was involved in legal cases in court. From the cases, information about his life was revealed. His images were not spared either. The main issue arises when it comes to using search engines to search the person. When searched, information about his court cases and outcomes is revealed predominantly. Part of the information are photographs of the person while in custody.
There is definitely an identity issue in Michael Bullard situation. Can Michael dictate what appears when his name is searched? Can he control what details appear? There is a solution to this. You can simply optimize what appears under your name on any of the popular search engines. Using optimization, you actually prioritize specific information to be viewed when your name is searched.
The internet has become a very huge platform hence there is need to establish what appears when your name is searched. You can then do online identity management so as to give people an image about yourself that you want portrayed. When you do this, you are able to build your brand name as you want and proceed to use the established brand for various ventures in your life.